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You’re blogging, and some days, you feel like you’ve got it. Other days, you feel like your very best post never gets a comment, that you feel your stuff deserves more attention, that every other blog seems to be talking about something lame and why can’t they just see what you’ve written? From time to time, I’m asked to check out people’s blogs (I don’t often have time to review them, but I do read several of your blogs when you swing by and comment: it reminds me to do so). I have some recommendations to consider.

As with any time I cover this topic, I’m speaking to people who seek to blog somewhat professionally or about their profession. If you’re writing for the love of it, I’m not talking to you. Keep doing what you’re doing.

Write Better Blog Posts Today

First off, let’s talk about subject matter. I think one of the ways that blogs get into trouble is that they go all over the place. It’s great that you’re well-rounded. We don’t tend to read like that, as humans. For ever “variety” magazine or TV show we consume, we usually focus down into a topic. Now, should you keep multiple blogs? Yes and no. You should start with one blog, grow the audience, build its following into a community, and then consider launching a second project. I’ve (almost) never seen anyone launch two or more blogs of quality at once. I’ve seen them launch one, get it huge, and then launch a new blog, but rarely ever two from the bottom.

Subject Matter

I don’t know that writing yet another social media blog that covers all things social media is going to cut it any more. The space is saturated, and yes, you’ve got your unique ideas, but your unique ideas are still going to have trouble finding air. Instead, seek a niche within it. Look for a way to corner a certain aspect of what you love about social media, but one still broad enough to give you multiple topics. OR, and I prefer this idea, find an area of the universe to cover, and then align your social media posts to that. For example, write tips on cooking for your restaurant’s blog, and in that, your social media expertise will shine through.

Above all else, when choosing your preferred subject, consider writing about something that will be useful to others. Equipping other people to succeed (like I attempt with this blog) is a great way to build your prominence within the space. If you’re really into knitting, don’t just write that you love knitting; show people how you created that amazing iPhone cozy, and explain why you prefer wood to aluminum needles (hint: airport security).

Goals of the Post

Before you write, consider what you’re seeking. Do you want the post to drive a sale? Do you want it to engage your audience? Do you want the post to handle some mechanical goal, such as receiving more links, more bookmarks, and thus improve the rank of your site? Maybe your posts only serve to point out that you’re the thought leader. Know your goals before you post. Here’s why.

If you want a sale, write very briefly, driving towards a call to action. If you want to engage your audience, ask them questions. If you want more bookmarks, write something long and encompassing, or with many resources embedded. If you want to be a thought leader, write succinctly, with one main idea and support of the idea per post. Realize that each post serves a different function, and so make sure that you satisfy the goal of the post.

Titles Matter

There are two dimensions (at least) to considering how to title a post. First, if search traffic matters, write a title that someone might Google, meaning: don’t be too clever. Second, if clever matters, think long and hard about your title, as the value of the title often drives people to bother reading it in their RSS feeds of the day. Think on those two angles long and hard. A title can make or break a post. No, really.

Style and Language

I try to write in a conversational tone, and yet informative. This is my choice of style. You might choose a more formal tone. You might choose a more conversational tone. Blogging, overall, is a bit more conversational than traditional journalistic style, written as if you and I are conversing. This suits most people just fine.

A caution about choice of words: a great piece of advice a professor once gave me was this: “tell it to me like I’m 6 years old.” Ken Hadge said that’s what he told anyone trying to sell him something the moment they used a large word. The other day, I spoke in front of a huge international audience. I used the smallest words I had, except for one: serendipity. I had never considered how hard to translate that word might be to other cultures. The definition of serendipity is: the faculty of making fortunate discoveries by accident. I could’ve found another way to say it, or could have bolstered up the original use of the word with a simple definition. Because I missed this, I lost some small part of my audience.

Words matter. Choose yours for an inclusive audience. Everyone knows you’re smart already. Save the big words for your crossword puzzles.

The Call to Action

No matter what you’re writing about, the post should have a goal. The best posts also tie that goal to a call to action. If the post serves an attempt at a sale, then the call is easy. If the goal is to incite comments, then well-considered questions will do the trick. If you’re seeking something mechanical, a call to action might not be as necessary, but it doesn’t hurt. Think about your call to action after you’ve drafted your post. Ask yourself whether the goal you started with is where you ended up. If not, should you rewrite? Should you rename? Should you try again? It’s up to you. But be clear about whether you delivered what you intended when you started the post.

Other Considerations

Do you want deeper engagement? Then link to previous posts within the existing post. Do you want to promote community? Then link to other people’s posts. Want to have repeat visitors? Promise a series, and create a tag that gathers the series together. I did this with my Overnight Success series. Always be thinking on other ways to drive value into your posts. The more you can give others, the more they’ll give you back, in loyalty, in continued interaction, in mechanical things like links and bookmarks, and in the ways you derive value from your efforts.

Troubleshooting

And finally, if no one’s reading your stuff, you’ve gotta consider why. Is it bad writing? Is it too long? Is it not visually broken up for people’s eyes to scan? Is the topic too minor for people to consider? Or are you posting at the wrong times? There are lots of things to troubleshoot. Just don’t leave it be. Try something. Try something with each new post. Change one element at a time and see if things improve. Oh, and if it’s just that you’re not getting comments, try commenting on other people’s posts for a while first. Comment a lot. Don’t talk about your blog. Talk about the posts you’re reading. That often gets you some new traffic and some new friends. Especially, and here’s the bonus trend, if you comment on non-A-list blogs where the people are just as grateful for the traffic as you’ll be when they visit.

Your Mileage WILL Vary

And yet, that’s part of the game. Go out. Experiment. And let us know what works. Fair?

Further Reading:

My Best Advice About Blogging

How to Blog Almost Every Day

How to Use Your Blog for Stock Answers

How to Think of Blog Posts

100 Blog Topics I Hope You Write

Blog Topics for B2B Customers

Photo credit nutmeg

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ChrisBrogan.com runs on the Thesis Theme for WordPress

Thesis WordPress theme

Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before.

Posterous vs. Tumblr: A Head to Head

In the space between a long-form blog and a short-form Twitter account, there are mini-blog services like Posterous and Tumblr that seek to make blogging much more immediate, support all types of rich media, allow for longer entries if needed, and support short spurts that auto-post to Twitter as well.

Once the niche powerhouse dominating this middle space, Tumblr (Tumblr) has since seen Posterous (Posterous), the somewhat unremarkable email-to-blog platform, rise from obscurity, iterate at lightning pace, and start to build up well-deserved web buzz and high profile users.

This tumbling and posturing web-aholic has been using both sites for quite some time, so the head-to-head you’re about to read is filled with intimate knowledge of both applications.

 

Onlinehandel besser machen - Video zum Vortrag von Jochen Krisch beim Labor für Entrepreneurship

Jochen Krisch, erforscht und analysiert den Online-Handel (www.excitingcommerce.de). Bei seinem Besuch im Labor für Entrepreneurship sprach er mit Prof. Faltin u.a. über die Zukunft des E-Commerce.



Den Podcast (Mp3 Datei des Videos) können Sie hier hören bzw. hier herunterladen:


00:00 Begrüßung Jochen Krisch, exciting commerce
00:30 Die Grundidee/Der Einfall
01:00 Vom Einfall zum Geschäftsmodell
03:05 Dozent an der Pop-Akademie, Baden-Württemberg
04:05 Was ist ein gutes Geschäftsmodell/Verkaufskonzept im E-Commerce?
06:40 Authentizität auch beim Online-Verkauf
07:30 Das Geschäftsmodell „Exciting Commerce“
11:40 Business Model Innovation
13:10 Beispiele für zielgerichteten Handel im Internet/Attraktivität des Angebots
28:00 Verkauf von Mode im Internet
31:00 Die Arbeit von Exciting Commerce
32:00 Jochen Krisch als Berater für Online-Handel

 

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Since we covered Posterous on MakeUseOf a year ago, the service has added tons of new features and has grown into a mature platform. Many people love the simple, easy way to email brief text, photos, and audio/video clips to get them on their Posterous.

Beyond this simplicity however, there are some cool things you can do to unleash the power of the platform. In this article, let us look at some Posterous tips for power users.